Rosie Garschina
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Viceland

Trollbäck participated in a pitch to brand and launch Vice's first television network. I designed, art directed and presented this direction to the marketing team at Vice Media. Our approach for Viceland was to prioritize the content of the channel and create a dynamic system that would translate, interpret and decode in real time. We created a series of ID formulas including "Public Vice Announcements" (P.V.As) and "Vice By" that would leverage current events and cultural topics and filter them through the behaviors of the audience.

Viceland

Network Pitch

Trollbäck participated in a pitch to brand and launch Vice's first television network. I designed, art directed and presented this direction to the marketing team at Vice Media. Our approach for Viceland was to prioritize the content of the channel and create a dynamic system that would translate, interpret and decode in real time. We created a series of ID formulas including "Public Vice Announcements" (P.V.As) and "Vice By" that would leverage current events and cultural topics and filter them through the behaviors of the audience.