Website and Brand Strategy
During a four-month-long pitch, I art directed and designed this direction for the relaunch of Syfy.com. Working directly with our Digital CD at Trollbäck, I played an integral role in the concept, design and presentation of this direction. The goal was to create a deep-dive immersive journey that would elevate the viewing experience and prioritize full-length episodes. By incorporating companion content from Syfy Sync, the site would take users off of their phones and allow them to have a multi-platform experience on the web. I designed the entire grid system of the site including all of the menus, galleries, lightboxes, carousels.