Rosie Garschina
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Syfy

Over the course of four months I designed, art directed and ultimately presented this direction for the redesign of The Syfy Channel.  The network was looking to create a navigation system that was seamless across on-air, digital and out-of-home.  By starting with the digital space we were able to pinpoint patterns and behaviors that could translate across all platforms.

Syfy Network

Network Rebrand Pitch

Over the course of four months I designed, art directed and presented this direction for the redesign of The Syfy Channel.  The network was looking to create a navigation system that was seamless across on-air, digital and out-of-home.  By starting with the digital space we were able to pinpoint patterns and behaviors that could translate across all platforms.