After an extensive pitch process our team at Trollbäck was awarded a comprehensive digital campaign tasked with putting the new Spotify design language into motion. To convert users to Premium subscribers, we focused on creating emotional connections to key benefits of the service - from ad-free listening and offline commuting to better sound quality while working. We shot and composited 10 contextual scenarios and then translated each animation into 10 languages for use across markets in Asia and the Americas. In collaboration with our sound partners YouTooCanWoo we created genre-agnostic music for continuity across the entire campaign. The spots aired within the Spotify App, across social platforms and at live events.
The campaign drove premium subscribers from 30 million to 50 million.