Title Design and Motion Language
While Creative Director at Trollback+Company I was given the opportunity to direct and implement the opening titles and motion sequences for Rams, the documentary celebrating iconic industrial designer Dieter Rams. Collaborating directly with Director Gary Hustwit and his team, we concepted, shot and animated a sequence visually articulating Dieter’s Ten Principles of Good Design. Combining carefully choreographed stop-motion sequences, music from Brian Eno and a freshly minted typeface from ABC Dinamo, we were able to demonstrate the true versatility of Dieter’s work. Objects were captured in their natural habitat at the newly renovated Vitsoe store and paired with principles that spoke to the essence of their functionality and it’s relevance to contemporary industrial design.