Rosie Garschina
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Rams

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

Rams

Title Design and Motion Language

While Creative Director at Trollback+Company I was given the opportunity to direct and implement the opening titles and motion sequences for Rams, the documentary celebrating iconic industrial designer Dieter Rams. Collaborating directly with Director Gary Hustwit and his team, we concepted, shot and animated a sequence visually articulating Dieter’s Ten Principles of Good Design. Combining carefully choreographed stop-motion sequences, music from Brian Eno and a freshly minted typeface from ABC Dinamo, we were able to demonstrate the true versatility of Dieter’s work. Objects were captured in their natural habitat at the newly renovated Vitsoe store and paired with principles that spoke to the essence of their functionality and it’s relevance to contemporary industrial design.

Featured in Fast Company.

 
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