Rosie Garschina

NFL Network Rebrand

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

NFL Network

Branding and Typeface

I worked directly with The NFL Network to develop a fresh brand identity that speaks to a diverse and digital-first audience. With a bold, visual strategy, we helped humanize the game and leverage the brand’s massive name and library of content to create a comprehensive graphics package that brings fans a more inviting and inclusive vision of the game. Through a digital-first strategy we allowed the imagery and content to thrive across all screen sizes, catering to a more diverse and forward-looking audience.


Custom Typeface

Designed in collaboration with NY-based foundry Commercial Type, “Tackle Black” serves as a visual anchor for the entire rebrand. Our bespoke typeface is weighty and impactful, yet round and accessible. By leaning into the contours and outlines of the letterforms, we were able to create a modern, bold, and youthful visual counterpoint to classic NFL shield. The end result calls to mind the unique personality and dynamic spirit of the game.