NFL Network Originals
Logo / Open
The NFL Network approached Trollbäck to pitch on the redesign of their Originals property. Over the course of three months and two rounds, I worked with ECD Elliott Chaffer and CD Mitch Monson to craft a logo, signature animation and mnemonic for the sub-brand. Our pitch hinged on the brand's key differentiator: inside access. We produced two black and white treatments for the animation, both integrating the artisan look of a gold leaf invitation.