NFL Network Originals
Mnemonic and Open
The NFL Network approached Trollbäck to pitch on the redesign of their Originals property. Over the course of three months and two rounds, I led a team of designers and 3D generalists to craft a logo, signature animation and mnemonic for the sub-brand. Our pitch hinged on the brand's key differentiator: inside access. We produced two black and white treatments for the animation, both integrating the artisan look of a gold leaf invitation.