IBM Smarter Planet
As Creative Director at Trollbäck I partnered with Ogilvy & Mather and Director Jake Chessum to craft digital signage for the “Smarter Planet” IBM campaign. Designed and choreographed to create unexpected experiences for travelers around the globe, the moving billboards combined live-action footage with vibrant animations inspired by the iconic work of Paul Rand. A combination of slow-motion footage, animation and tightly gridded typography brought this campaign to life. It was rolled out in international airports around the globe and demonstrated how IBM is improving data, security, and mobile technologies.