Rosie Garschina
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IBM Smarter Planet / Experiential Campaign

After an extensive pitch process our team at Trollbäck was awarded a comprehensive digital campaign tasked with putting the new Spotify design language into motion. To convert users to Premium subscribers, we focused on creating emotional connections to key benefits of the service - from ad-free listening and offline commuting to better sound quality while working. We shot and composited 10 contextual scenarios and then translated each animation into 10 languages for use across markets in Asia and the Americas. In collaboration with our sound partners YouTooCanWoo we created genre-agnostic music for continuity across the entire campaign.

The spots aired within the Spotify App, across social platforms and at various live events. 

IBM Smarter Planet

Experiential Campaign

As Creative Director at Trollbäck I partnered with Ogilvy & Mather and Director Jake Chessum to craft digital signage for the “Smarter Planet” IBM campaign. Designed and choreographed to create unexpected experiences for travelers around the globe, the moving billboards combined live-action footage with vibrant animations inspired by the iconic work of Paul Rand. A combination of slow-motion footage, animation and tightly gridded typography brought this campaign to life. It was rolled out in international airports around the globe and demonstrated how IBM is improving data, security, and mobile technologies.