Rosie Garschina
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Chase.com

Under ECD Elliott Chaffer of Trollbäck I
co-directed and designed a film promoting the relaunch of Chase.com. Through an extensive casting and scouting process we sourced authentic Chase customers and placed them into four uniquely conceived scenarios. Working directly with the product team in San Francisco we integrated key consumer benefits and user experiences with lifestyle footage. The UI played a key role in the film by introducing each character and acting as a transitional device between narratives.

Chase.com

Launch Campaign

 

Alongside a talented team at Trollbäck, I co-directed and concepted a film promoting the relaunch of Chase.com. Through an extensive casting and scouting process we sourced authentic Chase customers and placed them into four uniquely conceived scenarios. Working directly with the product team in San Francisco we integrated key consumer benefits and user experiences with lifestyle footage. The UI played a key role in the film by introducing each character and acting as a transitional device between narratives.